MIS & Funnel Analytics

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Overview

The MIS (Management Information System) and Funnel Analytics module provides Financial Information Users with real-time visibility into customer consent journeys, Account Aggregator funnel drop-offs, consent statuses, and data delivery metrics. It enables FIUs to track and analyze every step of the consent and data delivery process with rich visuals, interactive tools, and downloadable reports. This operational intelligence helps identify bottlenecks, optimize customer experience, and improve overall success rates across the AA ecosystem.

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Core Capabilities

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Consent Approval Stage Performance

Track how customers progress through each stage of the consent journey to identify where drop-offs occur and why. Tracked Stages: Metrics Per Stage:

• Entry Count: Number of customers reaching this stage
• Exit Count: Number of customers progressing to next stage
• Drop-off Rate: Percentage of customers abandoning at this stage
• Average Time: Median time spent on this stage
• Bounce Rate: Customers who exit without completing

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Drop-off Analysis

Identify the specific points in the consent journey where customers are most likely to abandon the process. Drop-off Categories:

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Per-FIU Journey Funnel Tracking

For FIUs operating multiple product journeys (loan, insurance, PFM, wealth), track funnels separately to identify use-case-specific patterns. Journey Segmentation:

• By Product Type: Personal loans vs home loans vs credit cards
• By Customer Segment: Salaried vs self-employed vs thin-file
• By Entry Channel: Mobile app vs web vs API-only
• By AA Provider: Compare funnel performance across different AAs

Comparative Metrics:

• Conversion Rates: Consent approval % by journey type
• Time to Approval: Average journey duration by product
• Drop-off Points: Where each journey type experiences most friction
• Data Fetch Success: Post-consent data availability rates

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Drill-Down by FIP, AA, or Account Type

Navigate from aggregate metrics down to granular details to pinpoint specific issues. Drill-Down Dimensions: Example Insights:

• “HDFC Bank accounts on Onemoney AA have 15% higher success rates than on NESL AA”
• “Mutual fund account linking takes 2x longer than savings account linking”
• “Mobile app journeys have 20% better completion rates than web”
• “Weekend consent requests have 30% lower approval rates”

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Enhanced Reporting Capabilities

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Real-Time Access

Live Dashboard:

• Metrics update every 60 seconds with latest data
• No batch processing delays or stale reports
• Immediate visibility into ongoing campaigns or issues

Use Cases:

• Monitor launch of new consent campaign in real-time
• Detect sudden drop in success rates and investigate immediately
• Track impact of configuration changes or AA updates

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Intuitive Visualizations

The MIS dashboard provides easy-to-understand graphs, charts, and visual representations of complex data to help clients quickly identify trends, bottlenecks, or areas needing attention. Visualization Types:

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Downloadable Data

Clients can download relevant reports and data sets in multiple formats, enabling their own analysis or sharing across teams. Export Formats:

• CSV: For Excel analysis or database import
• JSON: For programmatic processing or integration with BI tools
• PDF: For presentation-ready reports with visualizations
• Excel (XLSX): With pre-formatted sheets, pivot tables, and charts

Export Scopes:

• Filtered Data: Export only the subset currently displayed on dashboard
• Full Dataset: Download complete historical data within selected date range
• Scheduled Reports: Configure automatic daily/weekly email delivery of reports

Use Cases:

• Share funnel metrics with product and marketing teams
• Import data into corporate BI platforms (Tableau, Power BI)
• Conduct offline analysis in Excel or Python/R
• Compliance reporting and audit trail documentation

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Self-Service Functionality

A powerful dashboard empowers clients to explore, filter, and understand data independently using custom views—without needing support from technical teams. Self-Service Features: Custom Filters:

• Date range selection (last 7 days, last month, custom range)
• Product/template filtering
• AA and FIP selection
• Status filtering (approved, rejected, pending, expired)
• Customer segment filters (if configured)

Dynamic Grouping:

• Group by day, week, month, or quarter
• Group by AA, FIP, or account type
• Pivot between different dimensional views

Saved Views:

• Create and save custom dashboard configurations
• Share saved views with team members
• Set default view for organization

Alerting and Monitoring:

• Set threshold alerts (e.g., notify if success rate drops below 80%)
• Schedule periodic reports via email
• Configure Slack/Teams integrations for critical alerts

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Key Insights Provided

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Consent Journey Metrics

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Data Delivery Metrics

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Operational Health Metrics

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Dashboard Walkthrough

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Main Dashboard View

Top-Level KPIs: Large cards displaying critical metrics:

• Total Consents Created (30-day rolling)
• Overall Approval Rate
• Active Consents Count
• Data Fetch Success Rate

Funnel Visualization: Interactive funnel chart showing customer progression through consent stages with clickable segments to drill down. Time Series Chart: Line graph displaying consent creation, approval, and data fetch trends over selected time period. AA Distribution: Pie chart showing traffic allocation across different Account Aggregators.

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Funnel Detail View

Click on any funnel stage to view:

• Entry Count: Customers reaching this stage
• Exit Count: Customers progressing
• Drop Count: Customers abandoning
• Drop Reasons: Categorized reasons for abandonment (timeout, error, user-initiated)
• Average Duration: Time spent on stage
• Cohort Analysis: How different customer segments perform at this stage

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FIP/AA Performance View

FIP Performance Table: Sortable table with columns:

• FIP Name
• Total Consent Requests
• Approval Rate
• Data Fetch Success Rate
• Average Response Time
• Availability %

AA Comparison: Side-by-side comparison of all integrated AAs with color-coded indicators (green = healthy, yellow = degraded, red = down).

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Custom Report Builder

Drag-and-drop interface to create custom reports:

1. Select dimensions (date, AA, FIP, product, stage)
2. Choose metrics (count, rate, duration, etc.)
3. Apply filters
4. Select visualization type
5. Save and schedule

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Integration with FinPro Features

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Smart AA Router Integration

MIS dashboard displays routing decisions and outcomes:

• Which AA was selected for each consent
• Routing reason (preferred, health-based, fallback)
• Success rate by routing strategy

Optimization Feedback Loop: Use MIS insights to refine Smart AA Router configurations:

• If AA-X has consistently lower success rates, adjust routing thresholds
• If FIP-Y performs better on AA-Z, create use-case-specific routing

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Analytics Integration

Combine consent funnel metrics with financial analytics insights:

• Approval rates by customer income segment
• Data quality by FIP (completeness, categorization accuracy)
• Correlation between consent scope and approval likelihood

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Webhook Monitoring

Track webhook delivery and processing:

• Webhook delivery success rate
• Endpoint response time
• Retry attempts and outcomes
• Failed webhook payloads for debugging

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Best Practices

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Use Case Scenarios

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Scenario 1: Diagnosing Sudden Drop in Approvals

Situation: Consent approval rate drops from 70% to 45% overnight Investigation Using MIS:

1. Check time series graph to identify exact time of drop
2. Drill down by AA to see if specific AA is affected
3. Review FIP availability metrics for outages
4. Analyze funnel to identify which stage saw increased drop-offs
5. Check webhook logs for error patterns

Resolution: Identify that specific FIP was down; worked with AA to resolve; approvals recovered within 4 hours.

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Scenario 2: Optimizing Consent Template

Situation: Product team wants to improve consent approval rates Analysis Using MIS:

1. Compare approval rates across different consent templates
2. Identify that templates with narrower data scope have 15% higher approval
3. Analyze drop-offs at “Consent Review” stage for broad-scope templates
4. Test new template with clearer language and reduced FI types

Outcome: New template achieves 68% approval vs 58% for old template; rollout organization-wide.

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Scenario 3: AA Partner Performance Review

Situation: Quarterly business review with AA partners Preparation Using MIS:

1. Export 90-day performance metrics by AA
2. Generate comparison charts for uptime, success rates, and response times
3. Identify top-performing and underperforming FIPs on each AA
4. Prepare data-driven feedback and improvement requests

Outcome: Constructive discussion with AA partners; identified 3 FIPs for urgent fixes; negotiated better SLAs.

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Access and Permissions

Role-Based Access Control:

• Admin: Full access to all dashboards, reports, and configurations
• Analyst: View and export capabilities; no configuration changes
• Developer: API metrics and technical dashboards only
• Executive: High-level KPIs and scheduled reports

Data Retention:

• Real-time data: Immediate availability
• Historical data: 24 months retention by default
• Extended retention: Available upon request for compliance needs

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Support and Resources

For questions about dashboard configuration, custom report creation, or data interpretation, contact Moneyone support through the FinPro admin portal.